Wholly Veggie
Role: Design, Content Creation, Video Editing
Team: Andi Bordt (Designer) at Public Address, 2022
Social Campaign
Wholly Veggie makes eating and sharing vegetable snacks fun. For the summer season social campaign, we explored the Wholly Veggie world from kids' and adults' perspectives. This includes taking Wholly Veggie to summer camp, promoting a limited run Wholly Veggie pool floatie (featuring an O-shaped snack holder) and creating a retro TV game show called "Kids vs. Veggies:A Blind Taste Test: Cauliflower".
From here, Wholly Veggie lovers are encouraged to generate and share their own stories using the cheeky language of the Wholly Veggie world.
