National Weather Festival
Self-iniated
Branding, Web Design
Recognizing the journeymen of the weather industry and demystifying the profession. 
National Weather Festival is hosted by the University of Oklahoma and is open to professional meteorologists and non-professionals. The brand refresh takes its participants through a more behind-the-scenes experience of the diverse weather industry.
Secondary Logo
By creating a secondary/alternative logo, the National Weather Festival extends the event invitation to beyond just weather professionals, and teases out curiosity and excitement from amateur attendees. 
The secondary logo makes use of a 20th century typeface that alludes to the arid landscapes of Western films, and its themes of the individual's interaction with natural forces. 

Launch Collateral
The chosen images relates to the origins of weather data, which had analogue origins. Weather professionals transform analogue data into educational, digestible information anyone with a weather app can understand.
The ephemera centralizes striking image-making, forging strong connections between the institution's archive and the current moment.  
Graphic Assets
Layouts are arranged in kitschy and tactile ways to encourage amateur visitors of the festival to experience weather education in a more tactile manner. The graphic elements are flexible to reflect the ease the weather professionals exhibit in their trade. 
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