National Weather Festival
Self-iniated
Brand Refresh, Web Design, Art Direction
The National Weather Festival is hosted by the University of Oklahoma and is open to professional meteorologists and non-professionals. In the vein of an Antique Roadshow concept, the brand refresh takes its participants through a more behind-the-scenes and tactile experience of weather sciences.
Logo
The festival extends the event invitation to beyond just weather professionals, and teases out excitement from non weather professionals by creating a playful secondary logo and making the University's archive available on a web format.
Elements
The photography and illustrations are chosen for their antique, handmade quality that works well with a colour palette inspired by the region & terrain of weather phenomena in America.
The ephemera centralizes striking image-making, forging strong connections between the institution's archive and the current moment.
