National Weather Festival
Self-iniated
Brand Refresh, Web Design, Art Direction
The National Weather Festival is hosted by the University of Oklahoma and is open to professional meteorologists and non-professionals. In the vein of an Antique Roadshow concept, the brand refresh takes its participants through a more behind-the-scenes and tactile experience of weather sciences.
![](https://cdn.myportfolio.com/39654592-c06d-4894-aca6-8d1cd3142e4c/273eb861-b9ab-4370-8bbe-7cee3cd95fb1_rw_1920.jpg?h=fdf5250780d89b2e9229a7a6fcc68a1b)
![](https://cdn.myportfolio.com/39654592-c06d-4894-aca6-8d1cd3142e4c/4aa7a0f8-6583-4df8-9018-234167c2b6fb_rw_1920.jpg?h=77392cf156122e0aa9d13258be5f6499)
![](https://cdn.myportfolio.com/39654592-c06d-4894-aca6-8d1cd3142e4c/7b692a81-90b9-47fb-a9e1-31bb4a75f7b7_rw_3840.png?h=1e4a210164e73b9cbe21e17c20fc6bbe)
Logo
The festival extends the event invitation to beyond just weather professionals, and teases out excitement from non weather professionals by creating a playful secondary logo and making the University's archive available on a web format.
![](https://cdn.myportfolio.com/39654592-c06d-4894-aca6-8d1cd3142e4c/ed56c9d4-73b8-4732-b5c3-70025baf0196_rw_1920.png?h=3bd22938eb4fdadc226cf4798033e802)
Elements
The photography and illustrations are chosen for their antique, handmade quality that works well with a colour palette inspired by the region & terrain of weather phenomena in America.
The ephemera centralizes striking image-making, forging strong connections between the institution's archive and the current moment.
![](https://cdn.myportfolio.com/39654592-c06d-4894-aca6-8d1cd3142e4c/e1d11f96-eae0-4513-9135-5e187220dde0_rw_3840.png?h=6c9039644b5eebb182429aa0e8a23146)