Mhel
Self-intiated
Branding, Web Design
Mock rebrand and web development for Mhel (which means anchovy in the Jeju dialect of Korean). Mhel serves up Korean and Japanese small plates and delicious premium sake in a 1-room restaurant in Bloorcourt, Toronto.
Mhel's ever-rotating menu stays true to the spirit of what’s typical of bars in Korea and Japan and adapt quickly to the available produce in Ontario.
The branding reflects the beautiful effort they put into their mission of bringing an authentic slice of Korea to Toronto while keeping ingredients local and sustainable. The new website focuses on photography to highlight Mhel's warm and intimate atmosphere that one would feel in their physical space.
A lot more information is able to be incorporated on the website as a result of the proposed rebrand and web design component, guiding Mhel's visitors in an informative and optimized user experience.
