Social Campaign, Video Editing
Rather than adhering to traditional wine labeling based on grape varieties or appellations, Locations Wines are labeled by region, such as "ES" for Spain or "CA" for California, conveying the joy of inspiration and the unique terroir of each wine.
We created various Locations Wines' social campaigns to celebrate the diversity of wine regions around the world and the delight of opening a bottle of Locations California Red Wine. Consistent grid usage & typography are incorporated to maintain a through line between different formats and the range of diverse wine provenances.
