Knocktwice Karaoke
Self-initated
Branding, Identity System
The Future of Karaoke: A High Fidelity Karaoke Experience
At Knocktwice, the uninhibited private karaoke experience is joined with the dance club experience within the modular rooms and world class audio system.
Knocktwice, situated in a residential district of Toronto, provides immersive karaoke rooms which are designed upon different concepts in the private rooms and boasts of a wide selection of music genres, languages and settings. Karaoke goers' can experience full escapism & fantasy while raving safely without leaving their home district.
Strategy
Knocktwice marries the high-fidelity, contemporary experience of raving with the private, homey experience of Asian karaoke rooms.
A combination of two monospaced typefaces are used throughout communications. They are inspired by the letterform of karaoke lyric subtitles and immersive game interface dialogue typeface, such as Silent Hill.
In contrast, a playful, rhythmic approach is used in the creation of Knocktwice's logo & colour scheme, taking inspiration from computer fonts and graphics.
The large glyph takes inspiration from the countdown indicators from Asian karaoke music videos. A heightened sense of anticipation is conveyed through the leaping glyph. It also houses imagery/content, taking the visitors of Knocktwice on a ride from the past of clubbing & into the future of novelty karaokeing.
Digitizing the karaoke experience with themed playlists that are viewable on the Knocktwice website & integrated into the karaoke machines.
Knocktwice transforms ordinary karaoke experiences into extraordinary, unforgettable night-outs. Memento keepsakes (guitar picks and receipt-like menus) are representative of this unfussy, uninhibited attitude to performing and dancing like no one's watching.