divvy
Self-initiated
Branding, UI Design
divvy is a mobile app dedicated to enhancing the group dining and payment experience. divvy streamlines the payment transaction portion of the dining experience so that restaurants can increase their turnaround rates, and diners can split the bill with ease.
To increase user engagement with the app, a social component that would allow users to see where their friends dined, when they dined, and who they dined with is introduced.
For the visual identity & UI, a minimalistic colour combination is used to make the app feel more native to all phone operating systems. Green is also chosen for its affiliations with growth, nodding to the social media feature of the divvy app.
